Kajabi Pricing in 2026: Full Breakdown for Training Businesses

If you’ve searched “Kajabi pricing,” you probably already seen the three visible headline numbers. What’s harder to find is a transparent pricing estimation so you know what you’re actually paying for at each tier, and where a plan upgrade stops adding real capacity. To make an informed decision for your choice of LMS, you need to be aware of the plan user caps, transaction fees on payment gateways, and features that are available as priced add-ons, affecting the final number you pay. 

This breakdown works through the real costs, the mechanism behind Kajabi’s “Contacts” cap, and an honest read on who the pricing works for and who it doesn’t. Whether you’re pricing Kajabi out for the first time, already a subscriber trying to decide if a renewal is worth it, or a training business owner who wants a concrete alternative to compare it against, read on for a clearer understanding of Kajabi pricing in 2026.

Kajabi Pricing Plans: What Each Tier Costs

The simple answer: Kajabi has three plans called Basic ($143/month), Growth ($199/month), and Pro ($399/month) when billed annually. If you buy its monthly subscriptions instead, it adds roughly 25% to each, landing at $179, $249, and $499, respectively.

The one defining metric that drives most upgrade decisions on Kajabi is Contacts. 

A contact is anyone with access to something in your account, whether they are currently paying you or not. That includes past customers, active students, and free leads sitting in your email list. It is not the same thing as “active members,” a phrase that still shows up in older G2 and Reddit threads as Kajabi’s terminology in previous pricing structures.

Here’s a plan breakdown to see these contact limits at the three tiers.

Plan	Annual price	Monthly price	Contacts	Products	Admin users	Branded app	Transaction fee (Kajabi Payments)
Basic	$143/mo	$179/mo	2,500	5	2	No ($199/mo add-on)	2.9% + $0.30
Growth	$199/mo	$249/mo	25,000	50	11	No ($199/mo add-on)	2.8% + $0.30
Pro	$399/mo	$499/mo	100,000	Unlimited	26	Yes	2.7% + $0.30

USD pricing as of August 2026

A few things worth flagging as you read that table. 

• Funnels, landing pages, and email sends are unlimited on all three plans, so there’s no “3 funnels on Basic” ceiling to plan around.
• The branded mobile app, which lets you put your courses and community behind your own app, is a Pro-only feature. You can add it to other plans as an add-on costing $199/mo, but that effectively doubles what you are already paying.
• Kajabi’s custom code editor and API access are also Pro-exclusive, with just the latter available as a $25/mo addition on lower tiers.
• Cohort Courses, which let a group of students move through a course together on a fixed schedule, are available on Growth and Pro.
• Switching to a third-party processor instead of Kajabi Payments tacks another transaction fee on top, from 2% on Basic down to 0.5% on Pro. This is confusing against the no transaction fee claim, which is only partly correct.

These are some of the reasons that complicate figuring out a final price on Kajabi plans. Let’s also look more into how the contacts impact your budget after you have joined the platform, through upgrade pressure. 

Note: There’s no entry tier below the Basic plan. You might have seen a “Kickstarter” plan mentioned in older reviews, forum posts, or third-party aggregator websites; it is not part of Kajabi’s lineup anymore.

Which Kajabi Plan Should You Choose?

Before we move to a more detailed breakdown of Kajabi’s pricing, let’s understand the use cases the plans actually target. Comparing your business needs will provide you with clarity on which tier to delve into. Here’s an example of who ideally matches with Kajabi’s Basic, Growth, and Pro.

Plans	Who it fits
Basic	Solo creator with a handful of products, a contact list well under 2,500, and no need for the branded app, API access, or Cohort Courses.
Growth	Businesses running a Cohort Course or two, using automations or the affiliate program, or needing more contact and product room than Basic allows.
Pro	Businesses that want the branded app or API access built in rather than added on, an unlimited product count, or a contact list already well past 25,000.

The rest of this piece works through why each of those thresholds matters, starting with one of the numbers that drives the decision.

Why Contacts on Kajabi Catch You Off Guard

The contact cap is a major reason many Kajabi subscribers end up recalculating whether the platform is worth it, so we are walking through the mechanism in detail rather than just mentioning it in passing.

What can count as a contact:

• Every person who can access even a single thing in your account
• Active, paying students
• Past buyers who have not purchased anything in months or years
• Free leads in your email list

These and more count against your plan’s contact limit, and Kajabi has no separate “marketing contacts” bucket the way email platforms structure it. The platform also doesn’t auto-expire inactive contacts on its own, so the number only goes up unless someone manually prunes the list. The terms “contact hygiene” or “list cleanup” are frequently heard in Kajabi user communities as ongoing operations tasks, not one-time setups.

That’s the operational cost behind the number on the pricing page: your team eventually has to own the job of deciding who gets deleted.

To put it in perspective: A training business with 1,800 active students, 4,000 past buyers who haven’t purchased anything in over a year, and 6,000 free leads from a lead magnet sits at roughly 11,800 contacts before anyone touches the sales figures that matter to the business. That’s already past Basic’s 2,500-contact ceiling by a wide margin, and closing in on Growth’s, well before the actual customer count looks large enough to justify the spend. 

The business either upgrades early to make room for a list it’s mostly not actively marketing to, or works their way around with paid add-ons to the limits. It is obviously not right to evaluate these upgrades as purely capacity-increasing since they offer a wider range of features such as automations and branding removals. But either way, you end up paying more than your planned final costs.

Kajabi’s Product LimitKajabi includes 5 products in Basic, 50 in Growth, and unlimited in Pro. What counts as a “product”, though, is worth defining, because it includes more than just courses. A community, one course, two coaching tiers, and a stack of lead-magnet PDFs all count as a product. It is worth knowing if your product count reaches past your plan limit and requires a tier upgrade or add-ons.Also, confirmed through Kajabi’s official documentation, you can’t duplicate a course if you are running cohort courses. A second, parallel cohort has to be built as its own course, which counts as its own product slot, so three parallel cohorts of one program use three slots, not one. On the other hand, Backstage, Kajabi’s live coaching and mastermind tool, is billed per seat rather than counting against the product limit.

Kajabi Add-Ons vs. Upgrading: Two Ways Past the Limits

When you hit a cap, or want a Pro-only feature while sitting on a lower tier, Kajabi actually gives you two separate paths, and it’s easy to assume the only option is a full plan upgrade. Kajabi’s own subscription documentation lists exact feature-limit-increase pricing, sold as standalone add-ons on top of whatever plan you’re already on:

Add-on	Increment	Price
Contacts	+5,000	$25/month
Products	+10	$50/month
Admin users	+1	$5/month
Websites	+1	$49/month
Funnels	+10	$10/month
AI credits	+500	$15/month

Here’s what a straight tier upgrade costs by comparison:

Move	Extra cost per month	Extra cost per year
Basic → Growth	+$56/mo	+$672/yr
Growth → Pro	+$200/mo	+$2,400/yr

Whichever plan you budgeted for, hitting a cap can throw the math off completely if you don’t know both routes exist. Take the contact cap specifically: a Basic subscriber who’s 2,000 contacts over the 2,500 limit needs one $25/month contacts block to cover it, far cheaper than the $56/month Growth upgrade, as long as contacts are the only thing they’re short on. But that add-on doesn’t move the product cap, the admin-user cap, or unlock the branded app and API, so a business short on more than one of those at once is usually better off pricing the upgrade instead of stacking several add-ons separately.

When Kajabi’s Pricing Earns Its Keep

None of this is a case against Kajabi as a platform. It’s a case for understanding what category of business it was built to serve, and being honest about where its pricing satisfies the buyer’s needs.

Kajabi fits well when:

• You’re a solo creator running a podcast, a core course, and a coaching upsell, with no existing email platform, funnel builder, or checkout tool
• You want to run an entire business inside one subscription instead of stitching together four or five separate tools
• You value checkout mechanics like upsells and order bumps, which are well regarded by creators who’ve used comparable tools elsewhere
• You want a page builder fast enough that a non-technical operator can ship a new landing page in an afternoon

If that’s you, paying $143 to $399 a month for something that replaces several separate subscriptions and a part-time contractor’s worth of setup work is a reasonable trade, not an overpay.

The thing to note here is that Kajabi’s pricing rewards you for consolidating a scattered toolstack into one product-and-funnel system. It was not designed to supplement running training operations with multiple instructors, cohorts, or corporate buyers, because that isn’t the problem the product was built to solve.

What Kajabi Pricing Does Not Buy You

This is the section that matters most if you’re a training business owner evaluating Kajabi, or already on it and hitting friction. Here’s what upgrading a Kajabi plan or buying an add-on does not unlock, at any price point. 

No SCORM support, at any tier. If your training business licenses third-party compliance courses, sells content to corporate buyers who require SCORM packages for their own LMS, or needs xAPI tracking for a client’s reporting requirements, Kajabi’s center confirms that no plan gets you there. This isn’t a capacity limitation you can pay your way out of. It’s an architectural gap.

No operational layer for multiple cohort courses at once. Kajabi lets a group of students move through a course together on a fixed schedule with live video sessions built in. But the limitations arise when several cohorts have to run simultaneously. You can’t duplicate a cohort course, and there’s no way to scope an admin’s access to their cohort separate from the account. It might be enough for a business running one or two cohorts a year, but the gap is significant for managing multiple cohorts in parallel with different instructors and schedules.

No attendance or session-level tracking for live cohorts. If you run live sessions, whether one-off webinars or a recurring cohort meeting, Kajabi has no built-in way to track who actually attended a specific session. You can see whether someone has access to a product, not whether they showed up to Tuesday’s live call. Teams that need attendance records for compliance or engagement reporting end up building that manually, outside the platform. 

Admin access is capped by number and restricted by function, but not scoped by cohort. The raw numbers are 2 admin users on Basic, 11 on Growth, and 26 on Pro. While Kajabi does offer roles below full account access, it doesn’t have a way to scope any of those roles to a subset of your account. Give a lead trainer Assistant access, and they can see every contact and every product in your account, not just the cohort they’re actually teaching. For a business running distinct programs with different instructors, that’s a real gap.

Instructor is a marketing label, not an operational role. The platform lets you list an instructor’s name and bio on a course sales page; It isn’t an admin role with its own login, permissions, or scoped access to just that instructor’s students. The closest thing to a role-based account is the Assistant or Support Specialist access, and neither maps cleanly to “give this instructor visibility into only their own cohort.” 

No sub-organization or multi-tenant structure. If you deliver training to corporate clients who need their own branded, access-controlled portal within your account, or you run franchised/licensed training locations that need to be walled off from each other, Kajabi has not publicly documented information on multi-tenant or sub-organization models. Every contact and product is shown to live in one flat account.

Looking for Kajabi alternatives to compare the platform? Read our guide on the 9 best Kajabi alternatives to see what works for your training business.

Kajabi vs. Edmingle: Pricing Side by Side

A fair comparison isn’t Kajabi against itself; it’s Kajabi against a platform built for the training business gap. Edmingle is a Training Operations platform; it’s designed for an organization running structured programs, multiple instructors, and often different buyer types, including B2B clients who need their own delivery structure.

Here’s a pricing comparison of the two platforms.

Platform	Entry tier	Mid tier	Upper tier	SCORM	Cohort management	B2B / sub-orgs
Kajabi	Basic, $143/mo	Growth, $199/mo	Pro, $399/mo	No	Growth and Pro; no ops for running at scale	No
Edmingle	Core, $89/mo	Prime, $179/mo	Power, $349/mo	Yes	Yes, all tiers	Yes

The organizing distinction here isn’t “expensive vs. cheap.” Kajabi is a creator platform; Edmingle is a training operations platform. Which category fits your business matters more than which platform has the lower listed price. 

Book a demo to see how a training operations platform like Edmingle handles batch management, SCORM, and B2B delivery for a training business.

Is Kajabi’s Pricing Right for Your Training Business?

When we piece together all our research on Kajabi pricing, the answer that appears depends less on the dollar figure and more on what you’re actually trying to run.

If you’re a solo creator or a small offer-stack business with no existing marketing tools. Kajabi’s pricing is doing real work for you: one subscription replacing several, checkout mechanics that are well built, and a page builder fast enough to ship pages without a developer. The $143 to $399 range is a reasonable trade for that.

If you’re already a Kajabi subscriber staring down a renewal invoice or a contact-cap warning. The decision isn’t automatically “upgrade.” Price out the add-on route first using the numbers above. If it’s a single feature or a modest amount of extra capacity you’re short on, the add-on frequently costs less than the tier jump. If it’s raw contact or product room across the board, the upgrade math is the honest number to compare against your actual growth, not against the fear of hitting the cap again next quarter.

If you’re running a training business with multiple instructors, parallel cohorts, corporate clients, and SCORM-dependent compliance needs. No combination of Kajabi plans and add-ons gets you all of that. That’s not a pricing gap you can spend your way past. It’s a product category gap, and it’s worth recognizing before the next renewal invoice arrives rather than after.

Evaluating Edmingle for your training business needs? Check its pricing plans and feature breakdown, or start your free trial to experience the platform and get the full experience yourself.